Thursday, 22 September 2011

EXPO 12

the archi firm SOMA has won the expo2012 for the 'perfect pavilion' fitting the context.


"Our experience of the Ocean as an endless surface and - in an immersed position - as depth inspires the main concept for the Thematic Pavilion. Continuous surfaces twist from vertical to horizontal orientation and create two exhibition spaces with contrasting spatial qualities."


The striking vertical height of the exhibition cones let the visitors immerse into a sensuous experience while in the unfolded state they produce a flexible daylight space for the Best Practice Area.


Continuous transitions between contrasting experiences also form the outer appearance of the Pavilion. Towards the sea the conglomeration of solid vertical cones defines a new meandering coast line, a soft edge that is in constant negotiation between water and land. Opposite side the pavilion develops out of the ground into an artificial roof–landscape with gardens and scenic paths. The topographic lines of the roof turn into lamellas of the kinetic media façade that faces the Expo’s entrance and the “Digital Gallery”.


MAIN DESIGN CONCEPT
The Ocean appears to us as an endless surface, whose depth we can explore with technical devices. The vertical and the horizontal experience of the ocean inspire the main concept for the Thematic Pavilion – continuous surfaces that twist from vertical to horizontal orientation and create two exhibition spaces with contrasting spatial qualities. The exhibition cones are generated by vertical surfaces that invite the visitor to immerse into the Thematic Exhibition. The upright surfaces join into a horizontally orientated platform that becomes a flexible stage for the Best Practice Area. As an agglomeration the exhibition cones define a new meandering coast line, a soft edge that is in constant negotiation between water and land.




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